Holidays are a good time to promote to your customers and prospects. You have every reason to send your ads to them without getting easily ignored. There’s high chance that people will at least read your ad before tossing it away. This is why you need to take advantage of this occasion to send out your marketing materials. You can always send out email and other forms of online marketing, but don’t forget to send printed materials as well.

Among the best printed marketing materials you can hand out during the holidays are bookmarks. Bookmark printing is not something new in the business industry. Business owners have been using them for a long time now. A custom bookmark will surely look enticing and encourage people to keep and use your material. You can give them as giveaways to customers and everyone who you think will be interested in your business.

But if other businesses would be creating their own bookmarks, you need to make sure that yours is exceptional interesting and eye-catching. You need to create a design that will draw attention and get people interested in your offerings. With a little creativity, you can be sure to come up with an exceptional holiday bookmark. Here are a few tips for you:

- Put some embellishments. Your goal is to create a bookmark that is unique and eye-catching. The best way to do this is to add frills to your design. It can be beads, studs, and other embellishments that will make your custom design look exceptionally interesting. This will surely capture people’s attention and make your holiday ad look compelling.

- Make your design shine. You can do this by adding glitters or shine elements in the design of your bookmark. You can put the glitters on both sides to make the material glitter all over. You can even use special inks that glow in the dark. This will surely make your material stand out. You can also ask your printer for the other printing techniques they offer that will make your bookmark sparkle.

- Use bright colors. Color is an effective element in making your holiday bookmarks look festive and interesting. You can use unusual colors but make sure that it is ideal for your business. It would be best if you can stick with the standard colors you use and add a few touch ups so you can still maintain consistency.

- Create interesting shapes. You can always come up unique shapes to make your bookmark templates stand out. Instead of using the standard rectangular shape, you can always use a shape that is relevant to your business. For instance, you can create a shoe shaped design if you are in the shoe business or a flower design if you run a flower shape. This would, of course, cost you extra but you can be sure that your materials will look catchy and impressive.

These are just a few suggestions in pumping up the look of your bookmarks. You can basically create any design you want to make your material appropriate for the holiday spirit. It’s best if you look for a printing company who can help you come up with an exceptional bookmark. They have the skill, knowledge, and machinery that will help you create the best design and layout for your marketing material.

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