Why should I write articles?

       If you own a website, blog, newsletter or any other type of online or even print media publication and you are not writing articles and submitting them to multiple “Article Directories” then you are missing out on the one of the best ways to promote your publication.

      By offering other publishers access to your unique and original article content you rapidly build search engine friendly back-links to your site, first of all you get back-links immediately from the directories on which your articles are published, if your work is well written and constructed and the information you provide is relevant and up to date then publisher download your articles for re-publication on their own sites and publications, this is known as “Syndication”.

     As more and more publishers become aware of your work more of them will use your articles on their site etc. thereby creating more back-links and pretty soon the whole thing compounds into tons of high quality search engine friendly links, so the more you write and submit the higher your ranking will eventually be.

    Of course that’s not to say there are no pitfalls to this method of gathering back-links, one issue is… many article directories have hundreds of thousands of articles… so how do you get yours noticed by publishers, another thing you must be aware of is the duplicate content issue, search engines do not like too much of the same thing a often penalize offenders, I will discuss both these issues in depth in upcoming posts.

   Many “Gurus” say it’s best to make all your submissions to the top ranked directories, this seems like a fair strategy on the surface however,  particularly if you are new to article writing you should consider submitting to smaller, newer and lower ranked directories as they are often hungry for both articles and traffic which means they are willing to work a little harder for your article I.E. fix occasional spelling errors which may get your article declined on other directories, however this should not be taken as giving you carte blanch to submit poor quality and un-proofed work, they will at some point be rejected.

      Another advantage to smaller directories is that there databases are smaller which means your work is more likely to make it into featured areas such as “Top Lists” or “Latest Submissions” and will most probably show prominently in their RSS feeds, so what this means is you have the opportunity to become a big fish in a small pond very quickly, especially if you submit articles on a regular basis, writing a single article and submitting to one site won’t get you very far, a better idea is to start by writing and submitting six to ten varied and original articles and submitting them to six or more directories, say a couple of top ranked and the rest lower ranked or newer directories then writing and submitting two or three articles per week, this method should see you developing lots of  back-links and gaining page ranking on search engines very quickly.

Byron H Dysen

Contributor and Article Writer